IPv4 Rental for Business: When You Need a /24 Address Block
When businesses need their own IPv4 pool: ad campaigns, email deliverability, scraping, proxy infrastructure. How /24 block rental works and what it costs.
IPv4 addresses ran out in 2011. The only way to get new ones today is to buy or rent them from current holders. For most businesses, renting is smarter: no $10,000–50,000 upfront cost, and you return the block when you no longer need it.
Who Needs IPv4 Rental
Ad tech and performance marketing
Managing multiple ad accounts (Facebook Ads, Google Ads, TikTok) from one IP leads to bans. Platforms link accounts by IP and suspend clusters. A /24 block gives 254 unique identities — one per campaign or account.
Email marketing
IP reputation drives inbox placement. Shared hosting IPs are polluted by neighbors' spam. Your own /24 lets you control reputation per IP, warm up addresses gradually, and isolate transactional from marketing traffic.
Web scraping and monitoring
Rate limits are applied per IP. With 254 addresses, distribute requests evenly — collection speed multiplies and blocks become rare.
Proxy pool infrastructure
Building a datacenter proxy pool requires clean IPs with good reputation. A /24 block is the standard foundation.
What is a /24 Block?
A /24 is a subnet with 256 IP addresses (254 usable). It's the minimum size accepted for BGP routing in the global internet — smaller blocks are filtered by most carriers.
| Block | Addresses | Use case | |---|---|---| | /32 | 1 | Single server | | /29 | 8 | Small project | | /24 | 256 | Business infrastructure | | /22 | 1024 | Enterprise |
Rental Pricing (2026)
| Source | /24/month | |---|---| | RIPE brokers | $200–400 | | Direct provider | $80–150 | | IP ASIA CENTER | from $90 |
Buying a /24 block outright costs $15,000–25,000. Renting makes sense for horizons under 3–5 years.